Content, Product & Brand Marketing Manager

Location: Remote
Department: Marketing
Type: Full Time
Date Posted: May 4, 2023

***Must have current K-12 Education Marketing Experience to be considered for this role***

BloomBoard is looking for an experienced K-12 marketing professional with excellent communication and writing skills who can wear multiple hats on a small team in a growing business. This role will be responsible for articulating the value proposition, features and benefits of our offering through a broad set of media and managing content-oriented marketing campaigns to drive sales leads.

This position is an individual contributor role within a highly collaborative team, reporting to the CMO.


  • Evolving brand messaging with awareness of competition in the K-12 and higher ed sectors
  • Developing / authoring content assets (briefs, case studies, customer stories) and executing national and state-based content campaigns to raise brand awareness and drive qualified sales leads
  • Partnering with executive management to conceptualize and facilitate thought leadership webinars and promote registration
  • Managing the website and optimizing for qualified lead generation
  • Managing our social media presence
  • Developing product collateral, print and video, to support the sales team
  • Managing paid media campaigns

Job Requirements

  • At least 5+ years of marketing experience, with K-12 education experience required.
  • Ability to both participate in crafting the marketing strategy, and to create assets and cleanly execute marketing programs.
  • Strong writing skills supported by examples of how your marketing has driven business results
  • Social media and email marketing experience (familiarity with HubSpot or similar CRM system a plus)
  • Proficiency with WordPress with some creative ability (complex projects can be outsourced but simple projects are managed internally)
  • Familiarity with Adobe Design Suite
  • Familiarity with Zoom platform for webinar hosting a plus

If interested, please send cover letter and resume to 

About BloomBoard

BloomBoard is a talent development provider that enables K-12 school districts to grow, advance, and retain educators by making professional education a benefit of employment. We offer turnkey programs for school districts to move educators forward at all points of their professional journey. Our platform connects districts to higher education institutions that offer apprenticeship, certification, and degree programs using a unique on-the-job instructional model. We help to assess needs, build and implement plans, and celebrate educator success.