Technology Integration Specialist, Kerry Gallagher, explains how to begin creating your personal brand, and lists examples of expert teacher branding. She also discusses how they've managed to build successful brands.
This is full-time teacher, Vicki Davis's blog and website. She's an outstanding example of a teacher creating a personal brand. I have no idea where she finds the time (and energy!) to maintain her blog, podcast, and newsletter, but somehow, she manages to do it all!
Tom Peters' classic book, published in 1999, is definitely still relevant today. He articulates so well how society has changed, and how employees (all of us) must adapt or become expendable. It is not aimed at teachers, specifically, but it doesn't matter. Teachers are employees, too, and will not necessarily work for the same school district for our entire careers.
What I like about this article, when there are so many articles on using social media, is that the author Googles himself, takes a screenshot of the results, and uses this as an example of what to do--and what not to do--when using social media as a strategy for personal branding.
If you're a teacher who's not yet comfortable with using social media (and let's face it, not all of us are "digital natives"), then this guide will be helpful. "Managing Your Digital Footprint: Social Media Guidelines for Teachers" discusses developing your online presence and being consistent with everything you post.
One of the first things you'll want to do when building your brand is to grab your domain name. What if it's already taken? There are probably many people who share your name. This article advises you on what to do, either to obtain the domain name or choose a new one.
This viewpoint on personal branding comes from a marketing and business stance, but much of it will be applicable to teachers. There is certainly some great advice here, and you should read it. However, I couldn't help but wonder if an extreme insistence on consistency could become stifling and limiting over time. After all, we do grow and change as teachers. It's something to consider.
The author of this presentation believes that separating personal and professional social media accounts is crucial to protecting yourself from negative consequences of your posts. Does building a personal brand make these separate accounts -- separate identities, in a way -- obsolete? Some believe that creating an "anything goes" personal account isn't a good idea because what we think is private can sometimes be accessed by potential employers anyway. This is something to ponder.