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Media Literacy: Analyzing Messages

When viewing media, there is always a message. Sometimes that message is hidden and dificult to decifer. Also, the media is known for portraying different people, places, and cultures in manners that may not necessarily be accurate. This collection delves into the messages the media is trying to relay and how it plays with human emotion to sell products.
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A Collection By Jeffrey Sack
  • 10 Collection Items
  • 10 Collection Items
  • Discussion
Media Literacy: Analyzing Messages
  • kqed.org

    Message, Audience, Production (MAP) Framework for Teaching Media Literacy Social Studies Integration

    10 minute read
    Jeffrey Sack says:
    With so many messages being sent to out students through the media, it is tough to know what message students are receiving. I would use this resource by choosing an appropriate media outlet and working through the pre and post viewing questions with my students. Breaking down the message will help students understand the intended message.
  • medialit.org

    Five Key Questions of Media Literacy

    15 minute read
    Jeffrey Sack says:
    This is a great resource to help your students understand both the positive and negative effects the media can play in our lives. It even includes a set of "guiding questions" that you can ask your students as you work through the five key concepts of media literacy. These questions would be great for a small group activity or whole class instruction.
  • Jeffrey Sack says:
    Does the media have a responsibility to accurately portray different cultures? This video investigates this idea by interviewing people from different ethnic backgrounds and getting their opinions. With the entire world connected today, it is more important than ever for students to have accurate views of different cultures. I think teachers should use this video as a starting point for a discussion as to how the messages the media sends about diversity are interpreted.
  • Jeffrey Sack says:
    One of the most evident misconceptions created by the media is from its portrayal of women. This video presents many statistics about how the media shows women. It was especially disheartening to learn about the high percentage of young girls with eating disorders because they do not look like the "ideal" woman presented on tv. I recommend watching this video with students and then having a discussion about what message the media is trying to present here.
  • nammfoundation.org

    Telling the Story: Great Ways to Get Your Message Out

    5 minute read
    Jeffrey Sack says:
    The embedded videos within this article are real-life accounts of people who had a story to tell and needed to alert the media about it. I think if students practice how they create a message to be sent to the media they will better understand how the different forms of mass media have to alter or fabricate its information in order for it to be consumed by the public.
  • social-marketing.com

    Getting Your Message Out Through the Media

    10 minute read
    Jeffrey Sack says:
    How can you get your message out to the media? This article will allow students to see how they can get their message out to various media outlets and how they should handle dealing with them. I think learning this skill would provide students with a different viewpoint, as they can se what with what the media has to deal everyday in order to report information to the public.
  • Jeffrey Sack says:
    I really like that this text is full of hands-on activities students can perform when analyzing the messages presented by various forms of media. Students will be able to develop critical reasoning skills and learn much about the field of media literacy.
  • Jeffrey Sack says:
    What influences the content that is viewed in the media? This detailed article investigates several of the different factors that media outlets use to create and disseminate their messages. This report is scientific in nature, but I think it would be good for teachers to read to get an in-depth understanding of what creates the messages we see.
  • studentpulse.com

    Women in American Media: A Culture of Misperception

    10 minute read
    Jeffrey Sack says:
    Like minorities, gender is also misrepresented within the media. Women are often shown as helpless or as submissive to males. This articles does a wonderful job detailing the plight of women in the media. I think this is another very important topic for students to study and this article really hits the points home.
  • web.stanford.edu

    Portrayal of Minorities in the Film, Media and Entertainment Industries

    30 minute read
    Jeffrey Sack says:
    The portrayal of minorities in the media has always been an issue of contention with the American public. This article reviews the history of this portrayal and leads readers to a conclusion that minorities are always seen as inferior in the media. This article may be a bit biased, but I think teachers definitely have a responsibility to bring up the topic of minorities in the media and see what their students think.
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