A well-researched, six-criteria presentation design, captured by the acronym SUCCES (simple, unexpected, concrete, credible, emotional stories), and ample presentation rehearsals with supportive feedback can lead to highly effective and persuasive presentations.
With educator support, students design a persuasive presentation using the SUCCES model. This activity can be conducted individually, in small groups, or during whole-group instruction.
Research on persuasive messaging through speaking and visual design in presentation graphics highlights why some ideas and messages stick and others don't. Particularly important elements in sticky presentations include stories, concrete examples, the use of emotion, compelling images and video, and tactics to build credibility, plus occasional unexpected twist and turns to keep attention, are effective techniques for increasing the impact of presentations.
Following are the items you must submit to earn this micro-credential and the criteria by which they will be evaluated. To earn the micro-credential, you must receive a passing evaluation for Parts 1, 3, and 4 and a “Yes” for Part 2.
(200-word limit for each response)
Please submit work examples from two students (such as links to writing, audio, images, video, and other media) that demonstrate progress toward the persuasive presenting competency, including items such as examples of criteria for persuasive communications, multiple drafts of a presentation designs, examples of critiques and reflections on the presentations, and other relevant items.
For the two students whose work examples were included above, submit student-created reflections on their experience of the persuasive presenting activities. Use the following questions as a guide (200-word limit):
Provide a reflection on what you learned, using the following questions as a guide (200-word limit):
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